George Lerner   415-722-1483   

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Goal: Project Management, working with business, sales and technical people to produce key business results.

Lerner Consulting, Inc.: President, 2000–Present

Managing Internet Marketing Product Launches, including niche research, list building, traffic generation, producing articles and videos, web/blog design, and product security.

Transcribed year-long workshop in business coaching, sales, leadership. Edited to be clear, useful, powerful for ongoing training.

Trained business owners in effective sales processes.

Developed systems to locate and evaluate profitable opportunities, select strategies, implement financial controls, market to buyers, and locate funding.

Wrote or modernized web sites. New designs were easy to maintain, presented services clearly, and ranked well on search engines.

Developed system to rapidly collect data (from several web sites) with no data entry or proofing. Enabled analysis of opportunities from more accurate and more detailed data.

Video Communications, Inc.: Vice President of Network Sales, 2006–2008

Developed new line of business, including marketing strategy and email campaign, increasing estimated annual sales more than 75% with doubled profit margins.

Managed client accounts, pre-sales and sales conversations. Determined client requirements and technical needs, wrote proposals, located products, fulfilled orders. Won contracts, better matching one client's needs than 60 competitors.

Advised President on strategy and negotiations that prevented lawsuit; decrease in productivity and sales from addressing the lawsuit could have ruined the company.

Redesigned quoting and account management systems so existing people could handle three times as many quotes, with better financial checking. Increased sales.

Redesigned web site, attracting customers for more products, plus easier to maintain.

Ran video conferencing, network, Internet, and technical support for company.

Donation Processing Procedures: San Francisco Food Bank, other non-profits: 2002–2005

Developed procedures (Raiser's Edge) for several non-profit agencies. Volunteer or temporary staff could process donations for all campaigns and events, accurately.

Improved donor communication processes, reducing time writing custom letters. Increased number of donors who got special acknowledgements.

Designed reports identifying specific geographical regions for additional marketing.

Process improvement: Landmark Education, 2002–2007 (volunteer)

Redesigned training, processes, manuals, for audio production, eliminating operation mistakes so events ran seamlessly.

Managed and trained teams in procedures and communication for workshop production, audio production, supplies, customer support.

NorthPoint Communications:  Process Engineer Consultant, 1999

Designed processes, decreasing training time from 2-3 months down to 2 days for fulfilling customer orders. Removed bottleneck to increasing customer base, while saving company estimated $500,000/year in payroll expenses.

Electronic Data Systems/Blue Shield of CA:  Technical Support Consultant, 1997–1999

Developed reporting system showing management trends in technical support issues. Was essential in renegotiating multi-million dollar contract.

Resolved technical support issues. Especially good with clients frustrated with ongoing problems; coworkers would pass frustrated clients to me.

PMI Mortgage Insurance, Project Leader/Help Desk Management System, 1996–1997

Implemented database that managed customer service issues and resolutions, tracked department performance. Wrote technical and training documentation. Led trainings.

Resolved technical support issues, in person and by phone.

Training

JeffandKane.com 2009-present:

Business coaching, sales, leadership, negotiation.

California Leadership Center: 2007–present

Bryan Franklin Coaching Program: 2009 Business coaching, sales process, leadership, effective strategies, collaboration, effective meetings, business culture changes.

Sales Training: 2009 Sales to value markets. Training sales departments.

Trump Institute: 2008

Real estate investing, ways to make deals profitable or not do them.

Jay Abraham Master Mind Marketing Mentorship: 2007

Business development, marketing strategy

Landmark Education: 2001–2006

Managing teams (5-50 people). Customer service. Leading effective presentations.

Polycom: 2007

Certified in Network Sales and Video Conferencing Sales

Software:

Web site design, Search Engine Optimization, Internet marketing, Audio editing and transcription, Customer Relationship Management, custom databases, office software, programming (HTML, CSS, PHP, SQL).


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