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The $75 million heist at a pharmaceutical warehouse this week is an example of a growing phenomenon: Thieves are stealing  prescription drugs for resale on the black market

It seems as though everyone in the world is on Twitter now. Sadly, not all of them know how to utilize this fabulous tool to maximize their outreach. The reach you can have by using social media can be staggering. However, you have to know how to use the service correctly to get your message across in a way that people will want to read.

I am by no means an expert on anything. Over the years, though, I’ve learned what works through trial and error — and what doesn’t! I’ve made some amazing connections online, and I’ve soaked up every bit of information that I could from them. After receiving a lot of questions and emails from many of you who are struggling to “master” Twitter, I decided to put together an eBook full of Twitter tips and tricks to help you get started.

To help keep you in the tweet spirit, the eBook contains 140 tips, all written in 140 characters or less. Best of all… it only will cost you $1.40! So why should you shell out a buck and a half of your hard-earned money for yet another eBook? I’ve come up with several reasons, actually!

If you’re new to Twitter, or still unsure how to use it effectively, this eBook will guide you in all of the right directions. Navigating your way through the maze that is Twitter can be daunting. Who should you follow? How do you get followers? What should you say? How do you say it?!

Twitter is a great tool for getting out information about your organization. However, doing so properly is crucial to people taking notice. When you have a startup that you’ve poured your heart, soul and money into, you may not have much of a marketing budget left at the end of the day. Why not make use of social media to get that word spreading like wildfire?

Your customers are on Twitter, and they’re talking about you. Do you know how to best take advantage of that? I have one word for you here: ComcastCares. Frank and his team are listening, and they’re using what you are saying on Twitter to help make your experience better. Isn’t that the kind of service you want to provide?

Are you launching a new product or service? What are people going to think about it? Use Twitter to effectively gauge consumer reaction, and to promote what you have to sell.

If you have something important to tell the World, using Twitter can be one of your best friends. Just take a look at what people such as Drew Olanoff and Mark Horvath have done. Our guide can help you communicate with the rest of the World effectively via Twitter.

Do you not have as many followers as you would like? Let our tips help you to become someone that everyone will want to follow! Your name doesn’t have to be Ashton Kutcher in order to get a zillion followers, honestly!

Are you shy? Using social media services such as Twitter can help you to break out of your shell, 140 characters at a time. The tips we’ve gathered together in this eBook can help you get started, and will provide you with a lot of insight as to how it all works.

When looking for a career change, networking with others is the name of the game. Even if you’re happy in your current position, it doesn’t hurt to learn how to network to your possible future benefit on Twitter.

Posting about your breakfast or your trip to the restroom doesn’t make for interesting reading… so what DOES? Do you even have a clue as to what people want to read? Think for a moment about what you enjoy learning from others on Twitter. Now take a look at your own tweet stream — and our tips — and figure out if you’re saying something worthwhile.

Everyone who is ANYONE is on Twitter, including me! Isn’t that reason enough for you to be there, as well?

Many of the tips in this eBook were submitted by people just like you, from right here in our community. I’ve given credit where credit is due in the guide, and would like to thank them again here. If you have ideas for tips or tricks we forgot to include, go ahead and email them to me! They may just be included in a future revision. Be sure to give me your Twitter account along with your submission, so that I can credit what you write back to you.

• Twitter the Tit [VHS]
• The Social Media Marketing Book
• The Celebrity Tweet Directory
• Twitter Marketing: An Hour a Day

Mobile analytics have apparently, been long overdue to the mobile platforms out there with regard to personal gaming. Now it looks as if Motally, is going to be just what the doctor ordered.

While it’s currently in a private beta at the moment, this could become a valuable tool for those looking to gain greater insights as to their mobile gaming efforts as sales roll in.

The tools provided by Motally themselves feel a bit like something produced by Google, but clearly it’s a product all its own. Now, Motally is available for the iPhone, BlackBerry and the iPad. Apparently they are leaving Android out in the cold, which is shocking as supporting Android makes more sense than BlackBerry.

Thinking that Twitter is all that it’s cracked up to be? Consider the fact that only 21% of the users on that social network are considered to be active users. Apparently there are a growing number of people that sign-up for Twitter, only to go into limbo later on.

So this begs the question – why are people signing up for Twitter, only to stop using it later on? Seems rather silly, considering how many active users are able to make perfectly good use of it day to day.

I suspect that it’s a problem of boredom with something that is not as “fancy” as Facebook, with silly little games and apps. Twitter, sadly for those who don’t get it, is simply for the folks who want a means of communicating with others. Not wasting hours with stuff like Farmville.